Introductory Microeconomics and One Big Firm

19 Pages Posted: 16 Oct 2007

See all articles by Lesley Chiou

Lesley Chiou

Occidental College - Department of Economics

Santhi Hejeebu

Cornell College - Department of Economics

Date Written: September 2007

Abstract

This paper illustrates the use of Wal-Mart Stores, Inc. as a lens through which introductory microeconomic principles can be taught. We argue that the central concepts of a principles course can be mapped effectively to the operations of a single firm and to public debates surrounding it. Using the method of problem based learning, we develop a series of case studies on key aspects of Wal-Mart. Each case corresponds to a specific section of the microeconomics course and either illustrates an economic concept or presents a decision-making challenge to students.

JEL Classification: A2

Suggested Citation

Chiou, Lesley and Hejeebu, Santhi, Introductory Microeconomics and One Big Firm (September 2007). Available at SSRN: https://ssrn.com/abstract=1020145 or http://dx.doi.org/10.2139/ssrn.1020145

Lesley Chiou (Contact Author)

Occidental College - Department of Economics ( email )

1600 Campus Road
Los Angeles, CA 90041
United States

HOME PAGE: http://www.faculty.oxy.edu/lchiou

Santhi Hejeebu

Cornell College - Department of Economics ( email )

600 First Avenue West
Mt. Vernon, IA 52242
United States

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
385
Abstract Views
2,194
Rank
141,135
PlumX Metrics