Download This PaperA Blogal Conversation
10 Pages Posted: 7 Nov 2007 Last revised: 16 Feb 2012
Date Written: 2005
Abstract
A review of James Torio's Blogs: A Global Conversation, on the communications revolution of blogs, social networking and the Web 2.0, and its implications for marketing strategies, most notably the availability of new marketing niches in the long tail economy and the transformation of public relations.
Note: Downloadable document is in Spanish.
Keywords: Blogs, Marketing, Economy, Internet, Long tail, Public Relations
Suggested Citation: Suggested Citation
Garcia Landa, Jose Angel, A Blogal Conversation (2005). Available at SSRN: https://ssrn.com/abstract=1027381 or http://dx.doi.org/10.2139/ssrn.1027381
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