The Qualities of Leadership: Direction, Communication, and Obfuscation
LSE PSPE Working Paper No. 1
41 Pages Posted: 14 Jan 2008
There are 2 versions of this paper
The Qualities of Leadership: Direction, Communication, and Obfuscation
The Qualities of Leadership: Direction, Communication, and Obfuscation
Date Written: January 2008
Abstract
Party activists wish to (i) advocate the best policy while (ii) unifying behind a party line. Activists learn about policy and the party line by listening to leaders. A leader's influence increases with her judgement on policy (sense of direction) and her ability to convey ideas (clarity of communication). A leader with perfect clarity enjoys greater influence than one with a perfect sense of direction. When activists choose how much attention to pay to leaders they listen only to the most coherent communicators. However, attention-seeking leaders sometimes obfuscate their messages, but less so when activists emphasize party unity.
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