An American Gaucho in Argentina

10 Pages Posted: 25 Mar 2008

Date Written: February 15, 2006

Abstract

Peter Fuller, an American executive with Great Plains Foods of Iowa travels to Buenos Aires to investigate the possibility of forming a strategic alliance with Comidas Gaucho, an Argentine beef processor. While the potential gains from the alliance appear to be great for both companies, difficulties develop during the business trip that cause Peter to reconsider the potential relationship.

Keywords: Argentina, cross-cultural, negotiations

JEL Classification: A22

Suggested Citation

Rarick, Charles A., An American Gaucho in Argentina (February 15, 2006). Available at SSRN: https://ssrn.com/abstract=1112277 or http://dx.doi.org/10.2139/ssrn.1112277

Charles A. Rarick (Contact Author)

Purdue University Calumet ( email )

Hammond, IN 46323-2094
United States

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