Brillance China Automotive: Case

3 Pages Posted: 30 Mar 2008

Date Written: December 16, 2005

Abstract

This case explores the strategic direction of the Chinese auto maker, Brilliance China Automotive, as it faced increased competition from foreign firms due to changing Chinese trade policies.

Keywords: Chinese automotive, free trade, Brilliance China Automotive

JEL Classification: A22

Suggested Citation

Rarick, Charles A., Brillance China Automotive: Case (December 16, 2005). Available at SSRN: https://ssrn.com/abstract=1114609 or http://dx.doi.org/10.2139/ssrn.1114609

Charles A. Rarick (Contact Author)

Purdue University Calumet ( email )

Hammond, IN 46323-2094
United States

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