Brillance China Automotive: Case
3 Pages Posted: 30 Mar 2008
Date Written: December 16, 2005
Abstract
This case explores the strategic direction of the Chinese auto maker, Brilliance China Automotive, as it faced increased competition from foreign firms due to changing Chinese trade policies.
Keywords: Chinese automotive, free trade, Brilliance China Automotive
JEL Classification: A22
Suggested Citation: Suggested Citation
Rarick, Charles A., Brillance China Automotive: Case (December 16, 2005). Available at SSRN: https://ssrn.com/abstract=1114609 or http://dx.doi.org/10.2139/ssrn.1114609
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