Against the Current: Malden Mills Inc. (D)

5 Pages Posted: 21 Oct 2008

See all articles by Patricia H. Werhane

Patricia H. Werhane

University of Virginia - Darden School of Business

Orson W. Watson

Independent

Multiple version iconThere are 2 versions of this paper

Abstract

This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and C cases (UVA-E-0125, UVA-E-0125, and UVA-E-0127).

Keywords: ethical issues, public relations/publicity, strategy formulation, strategy implementation

Suggested Citation

Werhane, Patricia H. and Watson, Orson W., Against the Current: Malden Mills Inc. (D). Darden Case No. UVA-E-0128, Available at SSRN: https://ssrn.com/abstract=1277689 or http://dx.doi.org/10.2139/ssrn.1277689

Patricia H. Werhane (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4840 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/werhane.htm

Orson W. Watson

Independent

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