Download This PaperDragon Systems, Inc. (B)
2 Pages Posted: 21 Oct 2008
Abstract
The B case presents the very successful outcome of Dragon Systems' bidding strategym which is examined in the A case (UVA-M-0724).
Keywords: marketing
Suggested Citation: Suggested Citation
Kelley, dorothy J and Wilcox, Ronald T., Dragon Systems, Inc. (B). Darden Case No. UVA-M-0725, Available at SSRN: https://ssrn.com/abstract=1280623 or http://dx.doi.org/10.2139/ssrn.1280623
Ronald T. Wilcox
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/faculty/wilcox.htm
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