Lesser Antilles Lines (B)

3 Pages Posted: 21 Oct 2008

See all articles by Mathias Hild

Mathias Hild

University of Virginia - Darden School of Business

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Abstract

This case is a continuation of "Lesser Antilles Lines: The Island of San Huberto" (UVA-QA-0355), which describes the price competition between two duopolistic shipping companies facing inelastic demand for cargo volume. Customers have inelastic and time-sensitive demand, restricting their strategic possibilities. The fictional case introduces additional pricing instruments to this setup. The duopolists can now offer price guarantees and include most-favored-customer clauses and last-look provisions in their contracts. The case is linked to a Web-based simulation exercise that lets students explore the effects of these contractual instruments in a duopoly.

Keywords: pricing

Suggested Citation

Hild, Mathias, Lesser Antilles Lines (B). Darden Case No. UVA-QA-0641, Available at SSRN: https://ssrn.com/abstract=1284229 or http://dx.doi.org/10.2139/ssrn.1284229

Mathias Hild (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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