User-Oriented Innovation in the Food Sector: Relevant Streams of Research and an Agenda for Future Work

Trends in Food Science & Technology, Vol. 19, pp. 590-602, 2008

Posted: 12 Nov 2008

See all articles by Klaus G. Grunert

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Birger Boutrup Jensen

Independent

Anne-Mette Sonne

affiliation not provided to SSRN

Karen Brunsø

Aarhus School of Business - Department of Marketing and Statistics

Derek V. Byrne

University of Copenhagen

Christian Clausen

Technical University of Denmark

Alan Friis

Technical University of Denmark

Lotte Holm

University of Copenhagen

Grethe Hyldig

Technical University of Denmark

Niels Heine Kristensen

Technical University of Denmark

Christopher Lettl

Aarhus University - Department of Marketing and Statistics

Joachim Scholderer

Arhus University; University of Zurich

Date Written: November, 11 2008

Abstract

The aim of this paper was to give an overview of relevant streams of research that can form a basis for research on user-oriented innovation in the food sector. We define user-oriented innovation as a process towards the development of a new product or service in which an integrated analysis and understanding of the users' wants, needs and preference formation play a key role. We distinguish three relevant streams of research that may provide a basis for research on user-oriented innovation in the food sector: research on the formation of user references, research on innovation management, and research on interactive innovation. We show that the relevance of these three streams of research for the food sector depends on which type of innovation we are dealing with, and we propose a distinction of three types of food innovations depending on which actors in the food chain are involved in the innovation process. We conclude that while much relevant material exists, little has been specifically developed for or applied to the food sector, and we present five topic areas where food-related research is urgently needed.

Suggested Citation

Grunert, Klaus G. and Jensen, Birger Boutrup and Sonne, Anne-Mette and Brunsø, Karen and Byrne, Derek V. and Clausen, Christian and Friis, Alan and Holm, Lotte and Hyldig, Grethe and Kristensen, Niels Heine and Lettl, Christopher and Scholderer, Joachim, User-Oriented Innovation in the Food Sector: Relevant Streams of Research and an Agenda for Future Work (November, 11 2008). Trends in Food Science & Technology, Vol. 19, pp. 590-602, 2008, Available at SSRN: https://ssrn.com/abstract=1299439

Klaus G. Grunert (Contact Author)

Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Birger Boutrup Jensen

Independent ( email )

Anne-Mette Sonne

affiliation not provided to SSRN ( email )

Karen Brunsø

Aarhus School of Business - Department of Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Derek V. Byrne

University of Copenhagen ( email )

Nørregade 10
Copenhagen, København DK-1165
Denmark

Christian Clausen

Technical University of Denmark ( email )

Anker Engelunds Vej 1
Building 101A
Lyngby, 2800
Denmark

Alan Friis

Technical University of Denmark ( email )

Anker Engelunds Vej 1
Building 101A
Lyngby, 2800
Denmark

Lotte Holm

University of Copenhagen ( email )

Nørregade 10
Copenhagen, København DK-1165
Denmark

Grethe Hyldig

Technical University of Denmark ( email )

Anker Engelunds Vej 1
Building 101A
Lyngby, 2800
Denmark

Niels Heine Kristensen

Technical University of Denmark ( email )

Anker Engelunds Vej 1
Building 101A
Lyngby, 2800
Denmark

Christopher Lettl

Aarhus University - Department of Marketing and Statistics ( email )

Haslegårdsvej 10
DK-8210 Aarhus
Denmark

Joachim Scholderer

Arhus University ( email )

Department of Economics and Business Economics
Fuglesangs Allé 4
Århus V, 8210
Denmark
+45 871 65019 (Phone)

HOME PAGE: http://person.au.dk/js@econ.au.dk

University of Zurich ( email )

CCRS
Zähringerstrasse 24
Zurich, 8001
Switzerland
+41 44 634 40 61 (Phone)

HOME PAGE: http://www.ccrs.uzh.ch

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