Foreword to Handbook of Niche Marketing: Principles & Practice

IN TEVFIK DALGIC, HANDBOOK OF NICHE MARKETING: PRINCIPLES & PRACTICE, BEST BUSINESS BOOKS, The Haworth Reference Press, New York, 2006

3 Pages Posted: 19 Feb 2009

See all articles by Suresh Sethi

Suresh Sethi

University of Texas at Dallas - Naveen Jindal School of Management

Date Written: February, 16 2009

Abstract

This is a Foreword to Handbook of Niche Marketing: Principles & Practice written by Tevfic Dalgic and published by Best Business Books, The Haworth Reference Press, New York, 2006.

Keywords: Niche Marketing, buzz, marketing strategy

JEL Classification: M3

Suggested Citation

Sethi, Suresh, Foreword to Handbook of Niche Marketing: Principles & Practice (February, 16 2009). IN TEVFIK DALGIC, HANDBOOK OF NICHE MARKETING: PRINCIPLES & PRACTICE, BEST BUSINESS BOOKS, The Haworth Reference Press, New York, 2006, Available at SSRN: https://ssrn.com/abstract=1344460

Suresh Sethi (Contact Author)

University of Texas at Dallas - Naveen Jindal School of Management ( email )

800 W. Campbell Road, SM30
Richardson, TX 75080-3021
United States

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