Foreword to Handbook of Niche Marketing: Principles & Practice
IN TEVFIK DALGIC, HANDBOOK OF NICHE MARKETING: PRINCIPLES & PRACTICE, BEST BUSINESS BOOKS, The Haworth Reference Press, New York, 2006
3 Pages Posted: 19 Feb 2009
Date Written: February, 16 2009
Abstract
This is a Foreword to Handbook of Niche Marketing: Principles & Practice written by Tevfic Dalgic and published by Best Business Books, The Haworth Reference Press, New York, 2006.
Keywords: Niche Marketing, buzz, marketing strategy
JEL Classification: M3
Suggested Citation: Suggested Citation
Sethi, Suresh, Foreword to Handbook of Niche Marketing: Principles & Practice (February, 16 2009). IN TEVFIK DALGIC, HANDBOOK OF NICHE MARKETING: PRINCIPLES & PRACTICE, BEST BUSINESS BOOKS, The Haworth Reference Press, New York, 2006, Available at SSRN: https://ssrn.com/abstract=1344460
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