Gucci Group in 2009

Posted: 21 May 2009

See all articles by David Yoffie

David Yoffie

Harvard University - Strategy Unit

Renee Kim

Harvard University - Business School (HBS)

Date Written: April 7, 2009

Abstract

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times in 2009 raised the question whether it was time, again, to re-adjust Gucci's portfolio, especially as YSL continued to lose money.

Suggested Citation

Yoffie, David and Kim, Renee, Gucci Group in 2009 (April 7, 2009). HBS Case No. 709-459, Harvard Business School Strategy Unit, Available at SSRN: https://ssrn.com/abstract=1407696

David Yoffie (Contact Author)

Harvard University - Strategy Unit ( email )

Harvard Business School
Soldiers Field Road
Boston, MA 02163
United States

Renee Kim

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Do you have negative results from your research you’d like to share?

Paper statistics

Abstract Views
2,025
PlumX Metrics