Gucci Group in 2009
Posted: 21 May 2009
Date Written: April 7, 2009
Abstract
The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times in 2009 raised the question whether it was time, again, to re-adjust Gucci's portfolio, especially as YSL continued to lose money.
Suggested Citation: Suggested Citation
Yoffie, David and Kim, Renee, Gucci Group in 2009 (April 7, 2009). HBS Case No. 709-459, Harvard Business School Strategy Unit, Available at SSRN: https://ssrn.com/abstract=1407696
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