Download This PaperMarketing Decisions in Online Hotel Reservation System Design (in Bulgarian)
9 Pages Posted: 3 Jun 2009
Date Written: November 3, 2005
Abstract
The paper discusses 4 major marketing decisions during the design of an online hotel reservation system, agent or client oriented system, net or commissionable rates, on request rates or the system shows availability, possibility for reservation of other services (rent-a-car, tours, transfers, packages tours) in addition to the hotel reservations. For each marketing decision the possible consequences are critically analysed and elaborated (report in Bulgarian language).
Keywords: online hotel reservation systems, marketing decisions
Suggested Citation: Suggested Citation
Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov, Marketing Decisions in Online Hotel Reservation System Design (in Bulgarian) (November 3, 2005). Available at SSRN: https://ssrn.com/abstract=1413103 or http://dx.doi.org/10.2139/ssrn.1413103
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