Mushrooms Division (C)

2 Pages Posted: 12 Jun 2009

Abstract

This case updates "Mushrooms (A) and (B)" (F-0717 and F-0718) to a time when a strong competitor is about to enter the market. Students must decide what the risks and returns of alternative strategies will be and which strategy management should follow.

Keywords: capital investment, competitive analysis, forecasting corporate performance, sensitivity analysis, simulation, strategic planning

Suggested Citation

Harrington, Diana, Mushrooms Division (C). Darden Case No. UVA-F-0924, Available at SSRN: https://ssrn.com/abstract=1417859 or http://dx.doi.org/10.2139/ssrn.1417859

Diana Harrington (Contact Author)

affiliation not provided to SSRN

No Address Available

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