Mushrooms Division (C)
2 Pages Posted: 12 Jun 2009
Abstract
This case updates "Mushrooms (A) and (B)" (F-0717 and F-0718) to a time when a strong competitor is about to enter the market. Students must decide what the risks and returns of alternative strategies will be and which strategy management should follow.
Keywords: capital investment, competitive analysis, forecasting corporate performance, sensitivity analysis, simulation, strategic planning
Suggested Citation: Suggested Citation
Harrington, Diana, Mushrooms Division (C). Darden Case No. UVA-F-0924, Available at SSRN: https://ssrn.com/abstract=1417859 or http://dx.doi.org/10.2139/ssrn.1417859
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