Technology Dominance in Complex Decision Making: The Case of Aided Credibility Assessment

Journal of Management Information Systems (JMIS), Vol. 27, No. 1, pp. 181-207

42 Pages Posted: 24 Aug 2009 Last revised: 27 Jul 2013

See all articles by Matthew L. Jensen

Matthew L. Jensen

University of Oklahoma - Michael F. Price College of Business

Paul Benjamin Lowry

Virginia Tech - Pamplin College of Business

Judee K. Burgoon

University of Arizona - Eller College of Management

Jay F. Nunamaker

University of Arizona - Center for the Management of Information (CMI)

Date Written: June 1, 2010

Abstract

Decision aids have long been an important source of help in making structured decisions. However, decision support for more complex problems has been much more difficult to create. Decision aids are now being developed for very complex problems, and their effects among low and high task-knowledge individuals are still being explored. One such task is credibility assessment, in which message recipients or observers must determine a message’s veracity and trustworthiness. Credibility assessment is made difficult by lack of constraints, hidden or incomplete information, and mistaken beliefs on the part of the assessor. The Theory of Technology Dominance (TTD) proposes that technology is most effectively applied in intelligent decision aids when an experienced user is paired with a sophisticated decision aid. This work examines TTD in the complex task of credibility assessment. To assist in credibility assessment, we created a decision aid that augments the capabilities of the user - whether novice or professional. Using hypotheses based on TTD, the decision aid was tested using high-stakes deception in recorded interviews and involved both student (novice) and law enforcement (professional) users. Both professionals and novices improved their assessment accuracy by using the decision aid. Consistent with TTD, novices were more reliant on the decision aid than were professionals. However, contrary to TTD, there was no significant difference in the way novices and professionals interacted with the system, and the decision aid was not more beneficial to professionals. Novices and professionals frequently discounted the aid’s recommendations, and in many cases professionals did not view explanations when the decision aid contradicted their assessments. Potential reasons for these findings, as well as limitations and future research opportunities, are discussed. (If you need the latest version of the paper, please send email request to Paul.Lowry.PhD@gmail.com and I will be happy to send it to you).

Suggested Citation

Jensen, Matthew L. and Lowry, Paul Benjamin and Burgoon, Judee K. and Nunamaker, Jay F., Technology Dominance in Complex Decision Making: The Case of Aided Credibility Assessment (June 1, 2010). Journal of Management Information Systems (JMIS), Vol. 27, No. 1, pp. 181-207, Available at SSRN: https://ssrn.com/abstract=1460172

Matthew L. Jensen

University of Oklahoma - Michael F. Price College of Business ( email )

307 West Brooks
Norman, OK 73019-4004
United States

Paul Benjamin Lowry (Contact Author)

Virginia Tech - Pamplin College of Business ( email )

1016 Pamplin Hall
Blacksburg, VA 24061
United States

Judee K. Burgoon

University of Arizona - Eller College of Management ( email )

McClelland Hall
P.O. Box 210108
Tucson, AZ 85721-0108
United States

Jay F. Nunamaker

University of Arizona - Center for the Management of Information (CMI) ( email )

McClelland Hall 202
P.O. Box 210108
Tucson, AZ 85721-0108
United States

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