Effective E-Commerce Strategies for Small Online Retailers

International Journal of Electronic Business, Vol. 7, No. 5, pp.445–472, 2009

28 Pages Posted: 10 Sep 2009

See all articles by Patrick J. S. Tan

Patrick J. S. Tan

Nanyang Technological University (NTU)

Ravi Sharma

Center for Inclusive Digital Enterprise - CeIDE; Zayed University

Yin-Leng Theng

affiliation not provided to SSRN

Date Written: September 10, 2009

Abstract

There is little information available to help small businesses exploit the internet. This study attempts to plug the research gap by examining the influences of strategic decisions made by top management on the adoption of critical success factors. Based on the research results, it proposes a strategic e-commerce management model to help small online retailers make a better-informed decision on how to deploy their resources to build a successful business online.

Keywords: e-commerce strategies, critical success factors, e-commerce management

Suggested Citation

Tan, Patrick J. S. and Sharma, Ravi S. and Theng, Yin-Leng, Effective E-Commerce Strategies for Small Online Retailers (September 10, 2009). International Journal of Electronic Business, Vol. 7, No. 5, pp.445–472, 2009 , Available at SSRN: https://ssrn.com/abstract=1471227

Patrick J. S. Tan (Contact Author)

Nanyang Technological University (NTU)

S3 B2-A28 Nanyang Avenue
Singapore, 639798
Singapore

Ravi S. Sharma

Center for Inclusive Digital Enterprise - CeIDE ( email )

New Zealand

HOME PAGE: http://www.ceide.org

Zayed University ( email )

P.O. Box 4783
Abu Dhabi
United Arab Emirates

HOME PAGE: http://www.tinyurl.com/ravi-zu

Yin-Leng Theng

affiliation not provided to SSRN ( email )

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