The Role of Urban Marketing in Local Economic Development: A Political Economic Perspective

Theoretical and Empirical Researches in Urban Management Research Paper No. 5(14)

7 Pages Posted: 6 Feb 2010

Date Written: February 6, 2010

Abstract

The aggressive marketing of cities to attract private finance and capital is one important aspect of municipal neoliberalism. Urban marketing, as it is called, is said to be the surest way to deliver urban economic development. Using a political-economic framework, this paper provides an alternative analysis of urban marketing, and highlights other avenues for addressing the urban question.

Keywords: Political Economy, Cities, Markets, Economic Development

JEL Classification: 018

Suggested Citation

Obeng-Odoom, Franklin, The Role of Urban Marketing in Local Economic Development: A Political Economic Perspective (February 6, 2010). Theoretical and Empirical Researches in Urban Management Research Paper No. 5(14), Available at SSRN: https://ssrn.com/abstract=1548843 or http://dx.doi.org/10.2139/ssrn.1548843

Franklin Obeng-Odoom (Contact Author)

University of Helsinki ( email )

University of Helsinki
Helsinki, NC
Finland

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