Selling the Goods and Services Tax: Government Advertising and Public Discourse in Canada
Canadian Journal of Political Science, Vol. 28, No. 2, pp. 221-230, 1995
20 Pages Posted: 28 Apr 2010
Date Written: April 28, 1995
Abstract
This note examines the Canadian federal government's attempts to use communication programs to influence public opinion towards the Goods and Services Tax (GST). Using internal government documents and polling data, we describe the scope and objectives of the GST campaign, and assess its effectiveness in shaping public opinion. We then describe some of the weaknesses in popular discourse about the propriety of communications programs of this kind.
Keywords: government advertising, government communications, propaganda
Suggested Citation: Suggested Citation
Roberts, Alasdair S. and Rose, Jonathan, Selling the Goods and Services Tax: Government Advertising and Public Discourse in Canada (April 28, 1995). Canadian Journal of Political Science, Vol. 28, No. 2, pp. 221-230, 1995, Available at SSRN: https://ssrn.com/abstract=1597414
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