Selling the Goods and Services Tax: Government Advertising and Public Discourse in Canada

Canadian Journal of Political Science, Vol. 28, No. 2, pp. 221-230, 1995

20 Pages Posted: 28 Apr 2010

See all articles by Alasdair S. Roberts

Alasdair S. Roberts

University of Massachusetts Amherst - School of Public Policy

Jonathan Rose

Queen's University

Date Written: April 28, 1995

Abstract

This note examines the Canadian federal government's attempts to use communication programs to influence public opinion towards the Goods and Services Tax (GST). Using internal government documents and polling data, we describe the scope and objectives of the GST campaign, and assess its effectiveness in shaping public opinion. We then describe some of the weaknesses in popular discourse about the propriety of communications programs of this kind.

Keywords: government advertising, government communications, propaganda

Suggested Citation

Roberts, Alasdair S. and Rose, Jonathan, Selling the Goods and Services Tax: Government Advertising and Public Discourse in Canada (April 28, 1995). Canadian Journal of Political Science, Vol. 28, No. 2, pp. 221-230, 1995, Available at SSRN: https://ssrn.com/abstract=1597414

Alasdair S. Roberts (Contact Author)

University of Massachusetts Amherst - School of Public Policy ( email )

Thompson Hall
Amherst, MA 01003
United States
6175999029 (Phone)

Jonathan Rose

Queen's University ( email )

Kingston, Ontario K7L 3N6
Canada

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