Alibaba Group

Posted: 5 May 2010

Date Written: April 26, 2010

Abstract

Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group's subsidiaries. Students are also asked to address Alibaba Group's strategy, the role of its corporate center and how to incentivize subsidiary executives.

Suggested Citation

Wulf, Julie M., Alibaba Group (April 26, 2010). HBS Case No. 710-436, Available at SSRN: https://ssrn.com/abstract=1600791

Julie M. Wulf (Contact Author)

Harvard Business School ( email )

Harvard Business School
Boston, MA
United States

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