Alibaba Group
Posted: 5 May 2010
Date Written: April 26, 2010
Abstract
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group's subsidiaries. Students are also asked to address Alibaba Group's strategy, the role of its corporate center and how to incentivize subsidiary executives.
Suggested Citation: Suggested Citation
Wulf, Julie M., Alibaba Group (April 26, 2010). HBS Case No. 710-436, Available at SSRN: https://ssrn.com/abstract=1600791
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