Monsanto: Helping Farmers Feed the World
Posted: 16 May 2010
Date Written: April 9, 2010
Abstract
Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.
Suggested Citation: Suggested Citation
Bell, David E. and Knoop, Carin and Shelman, Mary L., Monsanto: Helping Farmers Feed the World (April 9, 2010). HBS Case No. 510-025, Harvard Business School Marketing Unit, Available at SSRN: https://ssrn.com/abstract=1607785
Mary L. Shelman
Harvard University - Business School (HBS) ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
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