Riding the 'Storm' in the Tea-Cup
7 Pages Posted: 7 Jun 2010
Date Written: June 7, 2010
Abstract
The rise and the struggles of Balrampur Chini in establishing itself as the market leader as a sugar manufacturing company. The paper documents the various triumphs and tribulations of the sugar company. The students will be able to elaborate different strategies undertaken by the company at the same time will develop fairly a good idea about the sugar industry. (CASE STUDY)
Keywords: Sugar Industry, Diversification, India, Strategy
JEL Classification: D22, D50, E30, L67, M13
Suggested Citation: Suggested Citation
Chakladar, Amit, Riding the 'Storm' in the Tea-Cup (June 7, 2010). Available at SSRN: https://ssrn.com/abstract=1621475 or http://dx.doi.org/10.2139/ssrn.1621475
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