Cruise Visitors’ Intention to Return as Land Tourists and Recommend a Visited Destination: A Structural Equation Model

25 Pages Posted: 17 Aug 2010

See all articles by Juan Gabriel Brida

Juan Gabriel Brida

Universidad de la República

Manuela Pulina

University of Sassari - Faculty of Economics (DEIR) - CRENoS; Economic Research Centre North South (CRENOS)

Eugenia Maria Miranda Riaño

Free University of Bolzano

Sandra Zapata-Aguirre

Universidad de la República; Universidad de la Republica - Facultad de Ciencias Económicas y de Administración; Universidad de la Republica

Date Written: August 17, 2010

Abstract

This study analyses cruise visitors’ travel experience, their intention to return to a destination as land tourists and the probability to recommend. Consumer’s satisfaction is evaluated by taking into account the economic production factors, that is human and physical capital. “Satisfaction with prices” is also included to evaluate the monetary value of the overall purchasing experience. Safety in the harbour is considered as a further attribute. The empirical data were collected via a survey of cruise ship passengers that stopped in Cartagena de Indias (Colombia) during 2009. A structural equation model (SEM) is developed. The findings reveal that satisfaction is positively affected by human and physical capital, while overall satisfaction positively influences customers’ loyalty. Loyalty is also positively influenced by prices, whereas negatively by an unsafe perception. Finally, loyalty positively effects both the probability of return as land tourists and to recommend, though with a different magnitude.

Keywords: cruise, customer’s satisfaction, loyalty, probability of return, probability of recommend, SEM

JEL Classification: C3, E43, L83

Suggested Citation

Brida, Juan Gabriel and Pulina, Manuela and Riaño, Eugenia Maria Miranda and Zapata-Aguirre, Sandra, Cruise Visitors’ Intention to Return as Land Tourists and Recommend a Visited Destination: A Structural Equation Model (August 17, 2010). Available at SSRN: https://ssrn.com/abstract=1660388 or http://dx.doi.org/10.2139/ssrn.1660388

Juan Gabriel Brida

Universidad de la República ( email )

Av. 18 de Julio
Montevideo, 1968
Uruguay

Manuela Pulina (Contact Author)

University of Sassari - Faculty of Economics (DEIR) - CRENoS ( email )

Via Torre Tonda
Sassari, SS 07100
Italy

Economic Research Centre North South (CRENOS) ( email )

Via Torre Tonda 34
Sassari
Italy

Eugenia Maria Miranda Riaño

Free University of Bolzano ( email )

Italy

Sandra Zapata-Aguirre

Universidad de la República

Av. Cachimba del Rey Esq. Bvar. Artigas
Maldonado, Maldonado 20000
Uruguay
+5984225 5326 (Phone)

HOME PAGE: http://https://www.cure.edu.uy/

Universidad de la Republica - Facultad de Ciencias Económicas y de Administración ( email )

Gonzalo Ramirez 1926
Montevideo, 11200
Uruguay

Universidad de la Republica ( email )

Gonzalo Ramirez 1926
Montevideo, 11200
Uruguay

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