Privacy Revisited: From Lady Godiva’s Peeping Tom to Facebook’s Beacon Program

ETHICAL ISSUES IN E-BUSINESS: MODELS AND FRAMEWORKS, D. Palmer, IGI Global Publishers, 2010

Posted: 30 Aug 2010 Last revised: 4 Mar 2014

Date Written: August 29, 2010

Abstract

The underlying concept of privacy has not changed for centuries, but our approach to acknowledging privacy in our transactions, exchanges, and relationships must be revisited as our technological environment – what we can do with information – has evolved. The goal of this chapter is to focus on the debate over the definition of privacy as it is required for other debates and has direct implications to how we recognize, test, and justify privacy in scholarship and practice. I argue privacy is best viewed as the ability of an individual to control information within a negotiated zone I illustrate this view of privacy through an analysis of Facebook’s Beacon program and place the case in the context of both privacy violations and successful business strategies. I find privacy zones are illuminating for situations from 10th century England to current social networking programs and are useful in identifying mutually beneficial solutions among stakeholders

Suggested Citation

Martin, Kirsten, Privacy Revisited: From Lady Godiva’s Peeping Tom to Facebook’s Beacon Program (August 29, 2010). ETHICAL ISSUES IN E-BUSINESS: MODELS AND FRAMEWORKS, D. Palmer, IGI Global Publishers, 2010 , Available at SSRN: https://ssrn.com/abstract=1668075

Kirsten Martin (Contact Author)

University of Notre Dame ( email )

364 Mendoza
South Bend, IN 46530
United States

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