The Economics of Internet Markets

35 Pages Posted: 7 Mar 2011 Last revised: 20 Jul 2023

See all articles by Jonathan Levin

Jonathan Levin

Stanford Graduate School of Business; Stanford University - Department of Economics; National Bureau of Economic Research (NBER)

Date Written: March 2011

Abstract

The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data. I describe these changes and some of the economic theory that has been useful for thinking about online advertising markets, retail and business-to-business e-commerce, internet job matching and financial exchanges, and other internet platforms. I also discuss the empirical evidence on competition and consumer behavior in internet markets and some directions for future research.

Suggested Citation

Levin, Jonathan D., The Economics of Internet Markets (March 2011). NBER Working Paper No. w16852, Available at SSRN: https://ssrn.com/abstract=1776787

Jonathan D. Levin (Contact Author)

Stanford Graduate School of Business ( email )

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Stanford University - Department of Economics ( email )

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National Bureau of Economic Research (NBER)

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