Appropriateness of the Transfer of CSR Practices in the Balkan Area

Abstract

The Europe two speeds is a reality that makes its presence felt, especially in the newly acceded countries. Although four years have passed since the last wave of accessions, we still speak about new EU countries, without taking into account the actual age but present discrepancies between member countries member for decades, and new wave countries. The financial crisis had its clear contribution to the slowdown the development, moreover, has pushed the system into reform, because of the new financial requirements. Having theses in mind, we can say that there is a need for "completion" of what the public sector can not do. In support of measures and policies of the state, the importation of practices from the private sector is emerging as a better course of action. CSR policies have recognized the potential to reinforce the symbiotic relationship between business and society, already showing tangible results in areas such as sustainable development, education and social cohesion. The role that CSR practices may play in the development of the Balkan area may include support for a better dialogue between the State, public authorities, social partners and civil society, better jobs, safer work environments and more open to employees, innovation and technology transfer to local communities, etc. Finally, the research objective will be the identification of levers and potential niche markets in the Balkans that the public sector may use and take advantage of using CSR practices.

Keywords: Corporate Social Responsibility, Balkan Area, Actors

JEL Classification: D73