Dassault Systemes
Posted: 4 Feb 2012
Date Written: June 28, 2010
Abstract
Dassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to decide how to best address this new market segment, characterized by rapidly expanding open communities and new pricing models. What is the right business model for the new brand, and how will it affect the future of Dassault Systemes?
Subjects Included: Business Development.
Learning Objective: To introduce students to business model innovation and product development tools in the context of product lifecycle management (PLM) software.
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