Dassault Systemes

Posted: 4 Feb 2012

See all articles by Stefan Thomke

Stefan Thomke

affiliation not provided to SSRN

Daniela Beyersdorfer

Harvard Business School, Europe Research Center

Date Written: June 28, 2010

Abstract

Dassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to decide how to best address this new market segment, characterized by rapidly expanding open communities and new pricing models. What is the right business model for the new brand, and how will it affect the future of Dassault Systemes?

Subjects Included: Business Development.

Learning Objective: To introduce students to business model innovation and product development tools in the context of product lifecycle management (PLM) software.

Suggested Citation

Thomke, Stefan and Beyersdorfer, Daniela, Dassault Systemes (June 28, 2010). Harvard Business School Technology & Operations Mgt. Unit Case No. 610-080, Available at SSRN: https://ssrn.com/abstract=1998264

Stefan Thomke (Contact Author)

affiliation not provided to SSRN ( email )

Daniela Beyersdorfer

Harvard Business School, Europe Research Center ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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