Customer Responsiveness and Export Performance of Selected Electronic Equipment Export Companies in Malaysia

Abstract

The electrical and electronics industry is the leading industrial sector in Malaysia and is taken in to account as a major contributor to the country's manufacturing export. Export activities in each country are performed by companies working in different industries in that country and therefore possessing a high level of customer responsiveness is one of the most important factors in export success of firms and consequently the export success of that country. This study is conducted with the purpose of studying the relationship between customer responsiveness and export performance of selected electronic equipment exporting companies in Malaysia. Through this study the impact of firm’s customer responsiveness on export performance is investigated. The data collected from 51 electronic equipment export companies in Malaysia are analyzed by simple regression method through SPSS tool .The results of this study illustrated that customer responsiveness contributes positively to export performance of selected electronic export companies in Malaysia. This survey was tailored based on the Malaysia’s business environment and culture. Therefore, it can be seen as a platform to Malaysian companies to have a rare glimpse into their business environment and the way they respond to their customers’ needs in order to survive in the industry.

Keywords: customer responsiveness, export performance, Electrical & Electronics industry