Sustainability in the Food Sector: A Consumer Behaviour Perspective

International Journal on Food System Dynamics, Vol. 2, No. 3, pp. 207-218, 2011

Posted: 21 Feb 2012

See all articles by Klaus G. Grunert

Klaus G. Grunert

Aarhus School of Business - Marketing and Statistics

Date Written: 2011

Abstract

Consumers have, through their food choices, a major role in bringing about more sustainable food production. However, this presupposes that differences in sustainability are communicated to consumers. Even if food products are eco-labelled and consumers are motivated to support sustainability, a number of potential barriers may prevent consumers from using the information to make sustainable choices. Six such barriers are discussed in this paper.

Suggested Citation

Grunert, Klaus G., Sustainability in the Food Sector: A Consumer Behaviour Perspective (2011). International Journal on Food System Dynamics, Vol. 2, No. 3, pp. 207-218, 2011, Available at SSRN: https://ssrn.com/abstract=2008735

Klaus G. Grunert (Contact Author)

Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

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