Business Cases for Sustainability and the Role of Business Model Innovation: Developing a Conceptual Framework
Centre for Sustainability Management (CSM), Leuphana Universität Lüneburg, ISBN 978-3-942638-03-6, 2011
32 Pages Posted: 28 Apr 2012 Last revised: 18 Mar 2013
Date Written: 2011
Abstract
A considerable body of literature deals with the creation of economic value while increasing corporate environmental and social performance. Some publications even focus on the business case for sustainability which is targeted towards increasing corporate economic value through environmental or social measures. The existence of a business case for sustainability is, however, mostly considered to be an ad hoc measure, an add-on to core business, or simply a coincidence. As a contrast to these views this paper argues that to support a systematic, ongoing creation of business cases for sustainability may require business model innovation. A framework for business model innovation is proposed as a means to strategically create business cases on a regular basis as an inherent, deeply integrated element of business activities
Keywords: business case for sustainability, business models for sustainability, sustainable business model, business model innovation, radical innovation, sustainability strategies, strategic management, conceptual framework, Geschäftsmodell
JEL Classification: M13, L21
Suggested Citation: Suggested Citation
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