Kepak and the Future of the Irish Beef Industry
Posted: 16 Mar 2012
Date Written: February 25, 2011
Abstract
As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the beef industry is suffering from overcapacity and from an inefficient farming structure. CEO John Horgan is considering the best way to position Kepak for success, including the possibility of an umbrella Irish beef brand, opportunities for "co-opetition" within the industry, and how to expand the firm's successful convenience foods business to more countries.
Learning Objective: Illustrate the issues in managing a sector of a country's agriculture industry.
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