Download This PaperYour Privacy Concerns May Be Unfounded: Why Marketers Want Your Information
2 Pages Posted: 2 May 2012 Last revised: 18 Mar 2016
Date Written: March 18, 2016
Abstract
Tracking purchase and search habits of consumers not only improves the company’s profits through lower costs and more satisfied customers but also sustains the environment since fewer resources, time, and talent are wasted on mismatched customers and product offers.
Keywords: Marketing Research, Privacy, Sustainability
Suggested Citation: Suggested Citation
Gonul, Fusun Feride, Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information (March 18, 2016). Available at SSRN: https://ssrn.com/abstract=2049628 or http://dx.doi.org/10.2139/ssrn.2049628
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