The ISMS Durable Goods Datasets

27 Pages Posted: 14 May 2012

See all articles by Jian Ni

Jian Ni

Virginia Tech - Pamplin College of Business

Scott Neslin

Dartmouth College - Tuck School of Business

Baohong Sun

Carnegie Mellon University - David A. Tepper School of Business

Date Written: April 1, 2012

Abstract

This paper describes two new datasets available to academic researchers. The first is a panel dataset containing the transactions of 19,936 households made over the period from December 1998 to November 2004 at a major U.S. consumer electronics retailer. There are a total of 173,262 transactions, including purchases and returns of products as well as extended warranties. There are 16 product categories and 292 sub-categories, ranging from big ticket items such as televisions to small ticket items such as CDs and batteries. The second dataset features a field experiment for a Christmas promotion that took place in December 2003 in the form of a direct mailing sent to a randomly selected group of households at the end of November 2003. We describe the data and the research issues that can be potentially studied using these two durable goods datasets.

Keywords: retailer, durable goods, panel data, product adoption, holiday promotion, sales forecasting

JEL Classification: D12, L81, M31

Suggested Citation

Ni, Jian and Neslin, Scott and Sun, Baohong, The ISMS Durable Goods Datasets (April 1, 2012). Available at SSRN: https://ssrn.com/abstract=2056490 or http://dx.doi.org/10.2139/ssrn.2056490

Jian Ni (Contact Author)

Virginia Tech - Pamplin College of Business ( email )

1016 Pamplin Hall
Blacksburg, VA 24061
United States

HOME PAGE: http://https://sites.google.com/site/jiannicmu/

Scott Neslin

Dartmouth College - Tuck School of Business ( email )

Hanover, NH 03755
United States

Baohong Sun

Carnegie Mellon University - David A. Tepper School of Business ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213-3890
United States
412-268-6903 (Phone)
412-268-7357 (Fax)

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