The Law of Reputation and Brands in the Asia Pacific
The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012
6 Pages Posted: 24 May 2012
Date Written: May, 22 2012
Abstract
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.
Keywords: trademarks, unfair competition, intellectual property, consumer protection, personality rights
JEL Classification: K00, K19, K39
Suggested Citation: Suggested Citation
Kenyon, Andrew T. and Ng-Loy, Wee Loon and Richardson, Megan, The Law of Reputation and Brands in the Asia Pacific (May, 22 2012). The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012, U of Melbourne Legal Studies Research Paper No. 592, Available at SSRN: https://ssrn.com/abstract=2065075
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