The Terminology of Knowledge Management, PR, and Marketing Communication in Selected Writings
50 Pages Posted: 23 May 2012
Date Written: May 23, 2012
Abstract
This work presents a collection of keywords from various documents. The keywords give an insight into the major concepts of the disciplines management, public relations, and marketing communication. The synchronic approach to the topic allows to study each document as a testimony of its time and the development and changes in the discipline. The most known terms serve as the intrucuction to fields of professional communication.
Keywords: management, knowledge management, public relations, marketing communication
Suggested Citation: Suggested Citation
Haase, Fee-Alexandra, The Terminology of Knowledge Management, PR, and Marketing Communication in Selected Writings (May 23, 2012). Available at SSRN: https://ssrn.com/abstract=2065201 or http://dx.doi.org/10.2139/ssrn.2065201
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