Mechanisms for Stakeholder Integration: Bringing Virtual Stakeholder Dialogue into Organizations

31 Pages Posted: 29 May 2012 Last revised: 21 May 2013

See all articles by Paul H. Driessen

Paul H. Driessen

Radboud University Nijmegen - Institute for Management Research

Robert A.W. Kok

Radboud University Nijmegen - Institute for Management Research

Bas Hillebrand

Radboud University Nijmegen - Institute for Management Research

Date Written: March 23, 2012

Abstract

The growing use of Web 2.0 applications (social media) has led to easier communication with more and more interconnected stakeholders. The result is a stakeholder dialogue with high intensity and richness, which organizations should match by suitable coordination mechanisms. This conceptual article extends stakeholder theory by opening up the organizational black box through exploring and describing organizational structures and systems to coordinate issues emerging from virtual stakeholder dialogue. The authors identify two organizational outcomes – achievement of task-related objectives and organizational identification by stakeholders – and present propositions. Structures with high bandwidth increase both outcomes. Structures with high dispersion of control decrease achievement of task-related objectives and increase organizational identification. While routine-based systems increase achievement of task-related objectives, communication-based systems increase organizational identification. Redundancy in systems increases both outcomes. Finally, the authors discuss implications for further research.

Keywords: Stakeholders, coordination mechanisms, integration, virtual dialogue, structures, systems

JEL Classification: M31, M10

Suggested Citation

Driessen, Paul H. and Kok, Robert A.W. and Hillebrand, Bas, Mechanisms for Stakeholder Integration: Bringing Virtual Stakeholder Dialogue into Organizations (March 23, 2012). Journal of Business Research (2013), Volume 66, Issue 9, pp. 1465-1472, Available at SSRN: https://ssrn.com/abstract=2068414

Paul H. Driessen (Contact Author)

Radboud University Nijmegen - Institute for Management Research ( email )

PO Box 9108
Nijmegen, 6500 HK
Netherlands

HOME PAGE: http://www.ru.nl/english/people/driessen-p/

Robert A.W. Kok

Radboud University Nijmegen - Institute for Management Research ( email )

PO Box 9108
Nijmegen, 6500 HK
Netherlands

Bas Hillebrand

Radboud University Nijmegen - Institute for Management Research ( email )

PO Box 9108
Nijmegen, 6500 HK
Netherlands

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