A Behavioral Study on the Perception of Market and Credit Risk by the Investor
6 Pages Posted: 3 Jun 2012
Date Written: June 2, 2012
Abstract
The objective of this study is to analyze the perception of the individual regarding market risk and credit risk. The methodology used to obtain the data was an experiment involving a questionnaire carried out with 93 business administration from the Universidade Católica de Brasília. The results showed that the men’s perception of risk was different from that of the women and that financial institutions should therefore offer different products to men and women.
Keywords: Behavioral finance, credit risk, market risk, risk preference
JEL Classification: C91
Suggested Citation: Suggested Citation
Fernandes, Jose Luiz Barros and Matsumoto, Alberto S. and Chagas, Paulo César and Rocha, Simone Muller, A Behavioral Study on the Perception of Market and Credit Risk by the Investor (June 2, 2012). Available at SSRN: https://ssrn.com/abstract=2073855 or http://dx.doi.org/10.2139/ssrn.2073855
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