Protection of the Athlete's Identity: The Right of Publicity, Endorsements and Domain Names

16 Pages Posted: 25 Jul 2012

See all articles by J. Thomas McCarthy

J. Thomas McCarthy

University of San Francisco School of Law

Paul M. Anderson

Marquette University - Law School

Date Written: December 31, 2001

Abstract

Originally presented January 5, 2001, as part of the Marketing and Legal Protection of an Athlete's Identity Symposium co-sponsored by the American Association of Law Schools Sections on Law and Sports and Intellectual Property. Professor Anderson provided assistance in the conversion of the presentation into article form.

Keywords: right of publicity, athlete

Suggested Citation

McCarthy, J. Thomas and Anderson, Paul M., Protection of the Athlete's Identity: The Right of Publicity, Endorsements and Domain Names (December 31, 2001). Marquette Sports Law Review, Vol. 11, p. 195, 2001, Available at SSRN: https://ssrn.com/abstract=2116611

J. Thomas McCarthy

University of San Francisco School of Law ( email )

2130 Fulton Street
San Francisco, CA 94117
United States

Paul M. Anderson (Contact Author)

Marquette University - Law School ( email )

Eckstein Hall
P.O. Box 1881
Milwaukee, WI 53201
United States

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