A Theorethical Analysis of Strategic Alliances in the Mexican Insurance Market

13 Pages Posted: 11 Aug 2012 Last revised: 11 Jan 2014

See all articles by José G. Vargas-Hernández

José G. Vargas-Hernández

Universidad de Guadalajara, University Center for Economic and Managerial Sciences

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Date Written: August 10, 2012

Abstract

The aim of this work is to give a perspective about the utility of the strategic alliances from the view of three theories: The resource-based theory, the industry-based theory and the institutional-based theory. The raised hypotheses were that the strategic alliances are useful to enter to the markets, growth and expand a firm. The methodology used was exploratory data analysis of the insurance sector and the top five insurance firms in 2011. It is concluded that the strategic alliances are reflected the insurance market of México having strong implications at the three levels local, industry and institutional.

Keywords: Foreign investment, Mexican insurance companies, strategic alliances, strategic resources

JEL Classification: D43, F21, F23, G21, G22, G24, G34, L11, L14, L16, L22, L89, O54

Suggested Citation

Vargas-Hernandez, Josè G., A Theorethical Analysis of Strategic Alliances in the Mexican Insurance Market (August 10, 2012). Available at SSRN: https://ssrn.com/abstract=2127633 or http://dx.doi.org/10.2139/ssrn.2127633

Josè G. Vargas-Hernandez (Contact Author)

Universidad de Guadalajara, University Center for Economic and Managerial Sciences ( email )

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