Regulatory Choice in Communications: The Case of Content-Rating Schemes in the Audiovisual Industry

Journal of Broadcasting & Electronic Media, Vol. 54, No. 3, pp. 463-484, 2010

Posted: 23 Aug 2012

See all articles by Florian Saurwein

Florian Saurwein

Austrian Academy of Sciences

Michael Latzer

University of Zurich – IKMZ, Media Change & Innovation Division

Date Written: August 25, 2010

Abstract

his paper addresses challenges confronting policy makers when considering self- and co-regulatory regimes for audiovisual content. It proposes a template for regulatory choice to assess the potential of such schemes by examining institutional designs, characteristics of the industries involved and the regulatory environment. Subsequently, the template is used to compare performance, institutional success factors, and enabling contextual factors of selected content-rating schemes in the audiovisual industry. The results of this case study demonstrate the value of the analytical approach for research and policy making. Findings suggest a combination of industry self-regulation and public oversight for the governance of content-rating schemes.

Keywords: co-regulation, governance, rating, self-regulation

Suggested Citation

Saurwein, Florian and Latzer, Michael, Regulatory Choice in Communications: The Case of Content-Rating Schemes in the Audiovisual Industry (August 25, 2010). Journal of Broadcasting & Electronic Media, Vol. 54, No. 3, pp. 463-484, 2010, Available at SSRN: https://ssrn.com/abstract=2134835

Florian Saurwein

Austrian Academy of Sciences ( email )

Postgasse 7/4/1
Vienna, A-1010
Austria

Michael Latzer (Contact Author)

University of Zurich – IKMZ, Media Change & Innovation Division ( email )

Andreasstraße 15
Zürich, CH-8050
Switzerland

HOME PAGE: http://www.mediachange.ch

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