Promoting Green Supply Chain Management: The Role of the Human Factor

Abstract

Environmental sustainability is an issue of great concern among organizations and enterprises globally. The concept of Green Supply Chain Management (GSCM) has emerged as a potential solution in an attempt to reformulate the entire supply chain according to environmental priorities. Nevertheless, there still remains a question about whether people involved in the supply chain, from warehouse employees, to CEOs and customers would endorse the effective implementation GSCM policies and practices. The present article presents a psychological perspective to GSCM adoption and attempts to explain the role and importance of the human factor in ‘greening’ the supply chain by providing relevant examples from prominent psychological theories.

Keywords: Behaviour, Environmental Sustainability, Green Supply Chain Management, Human Factor, Policy Acceptance