Globalization and Culture a Study of Purchase Behavior

20 Pages Posted: 27 Oct 2012 Last revised: 1 Nov 2012

See all articles by Muhammad Danish

Muhammad Danish

affiliation not provided to SSRN

Rehan Azam

Iqra University

Suleman Akbar

IQRA University

Date Written: October 26, 2012

Abstract

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is impacting on consumer culture and purchase behavior of the Pakistani consumer. The data comprised of 250 respondents who are urban, educated, middle-class belongs to the different organizations operating in Karachi. The data was collected through structured and self-administered questionnaire. To test first objective Independent sample t test was used. Results shows that consumers who are young, having high income, and female are more inclined towards globalization, having western life style and conspicuous consumption as compare to old, low income group and male respectively. To test second objective the simple linear regression analysis was used. F and T statistics are significant against .05 level of significance shows that Globalization is impacting on consumer culture and purchase behavior. This paper provides understanding about changing life style and their consumption pattern of consumers in Karachi which would enable organizations to make more sound strategies to cater consumers.

Keywords: Globalization, Culture, Purchase Behavior

JEL Classification: M30, M31, M39

Suggested Citation

Danish, Muhammad and Azam, Rehan and Akbar, Suleman, Globalization and Culture a Study of Purchase Behavior (October 26, 2012). Available at SSRN: https://ssrn.com/abstract=2167390 or http://dx.doi.org/10.2139/ssrn.2167390

Muhammad Danish

affiliation not provided to SSRN ( email )

Rehan Azam (Contact Author)

Iqra University ( email )

DefenceView
Phase-2
Karachi, Sindh 75500
Pakistan
+923008294839 (Phone)

Suleman Akbar

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

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