E-Healthcare: An Analysis of Key Themes in Research

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363, 2007

15 Pages Posted: 3 Nov 2012

See all articles by Avinandan Mukherjee

Avinandan Mukherjee

Clayton State University - University System of Georgia; Montclair State University - School of Business; Rutgers Business School

John Duncan McGinnis

Montclair State University

Date Written: 2007

Abstract

Purpose – Healthcare is among the fastest-growing sectors in both developed and emerging economies. E-healthcare is contributing to the explosive growth within this industry by utilizing the internet and all its capabilities to support its stakeholders with information searches and communication processes. The purpose of this paper is to present the state-of-the-art and to identify key themes in research on e-healthcare.

Design/methodology/approach – A review of the literature in the marketing and management of e-healthcare was conducted to determine the major themes pertinent to e-healthcare research as well as the commonalities and differences within these themes.

Findings – Based on the literature review, the five major themes of e-healthcare research identified are: cost savings; virtual networking; electronic medical records; source credibility and privacy concerns; and physician-patient relationships.

Originality/value – Based on these major themes, managerial implications for e-healthcare are formulated. Suggestions are offered to facilitate healthcare service organizations’ attempts to further implement and properly utilize e-healthcare in their facilities. These propositions will also help these stakeholders develop and streamline their e-healthcare processes already in use. E-healthcare systems enable firms to improve efficiency, to reduce costs, and to facilitate the coordination of care across multiple facilities.

Keywords: Health services, Communication technologies, Customer relations, Privacy

Suggested Citation

Mukherjee, Avinandan and McGinnis, John Duncan, E-Healthcare: An Analysis of Key Themes in Research (2007). International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363, 2007, Available at SSRN: https://ssrn.com/abstract=2170427

Avinandan Mukherjee (Contact Author)

Clayton State University - University System of Georgia ( email )

College of Business
2000 Clayton State Boulevard
Morrow, GA Metro Atlanta Area 30260
United States
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Montclair State University - School of Business ( email )

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Rutgers Business School ( email )

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94 Rockafeller Road
Piscataway, NJ 08854-8054
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John Duncan McGinnis

Montclair State University ( email )

Upper Montclair, NJ 07043
United States

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