Download This PaperMarketing of Tea: Strategies for Indian Tea Industry
19 Pages Posted: 14 Dec 2012
Date Written: October 30, 1992
Abstract
The Indian Tea Industry is facing a crisis in the context of the collapse of USSR, who were the major buyers of Indian Tea. This paper analyses the demand for tea in the domestic as well as international market. The export potential for tea is analyzed region wise for several groups of countries. Similarly, the domestic demand is also analyzed in terms of packaged and loose tea. Based on this analysis, strategies have been suggested for domestic and export marketing.
Suggested Citation: Suggested Citation
Xavier, M. and Gopalaswamy, T., Marketing of Tea: Strategies for Indian Tea Industry (October 30, 1992). IIM Bangalore Research Paper No. 26, Available at SSRN: https://ssrn.com/abstract=2175409 or http://dx.doi.org/10.2139/ssrn.2175409
M. Xavier (Contact Author)
Indian Institute of Management (IIMB), Bangalore ( email )
Bannerghatta Road
Bangalore, Karnataka 560076
India
T. Gopalaswamy
Indian Institute of Management (IIMB), Bangalore
Bannerghatta Road
Bangalore, Karnataka 560076
India
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