What Matters to Citizens of the United Kingdom: Social, Economic and Political Values

Abstract

This paper provides a non-technical overview of the results of a population sample of UK citizens in 2011. It provides utility based assessments of a wide range of social, economic and political issues both local and global utilizing a best-worst, maximum difference, approach to determining salience. This is a unique and potentially revealing alternative to standard Likert based polling. In addition, the report outlines data on religious activity, political orientation and affiliation, donating and volunteering behavior and personality measures.

Keywords: social values, political values, polling, utility based assessment