The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories

11 Pages Posted: 1 Feb 2013

See all articles by Avinandan Mukherjee

Avinandan Mukherjee

Clayton State University - University System of Georgia; Montclair State University - School of Business; Rutgers Business School

Date Written: January 30, 2013

Abstract

The purpose of this paper is to understand and explain the internationalization process of Indian pharmaceutical firms through a variety of entry mode theories. Eight competing theories of entry mode are applied to the case and compared for their relative efficacy in explaining the internationalization process of Indian pharmaceutical firms. Structural equation modeling approach applied to 230 product-market entry mode data points from 20 companies over a five-year period is used to test for competing theories. The results show that resource based theory is the most suitable to explain the internationalization process of Indian pharmaceutical firms.

Keywords: Internationalization process, Entry Mode, Indian firms, Pharmaceutical Firms, International Business, International Marketing, Pharmaceutical Business

Suggested Citation

Mukherjee, Avinandan, The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories (January 30, 2013). Available at SSRN: https://ssrn.com/abstract=2209472 or http://dx.doi.org/10.2139/ssrn.2209472

Avinandan Mukherjee (Contact Author)

Clayton State University - University System of Georgia ( email )

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Rutgers Business School ( email )

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