Stakeholders Orientation: Instrumental or Intrinsic Commitment

International Journal of Educational Research and Technology, IJERT: Volume 3 [4] December 2012: 08-24

17 Pages Posted: 10 Mar 2013

See all articles by Bouguila Sihem

Bouguila Sihem

Jazan University - College of Business Administration

Date Written: 2012

Abstract

The objective of this research is to check if social orientation of citizens firms is undertaking an instrumental approach or intrinsic commitment. Based on a sample composed by most admired firms, we examine - in cross sectional studies and industrial analysis - financial, strategy and social characteristic of these firms. We intend to verify that the realization of the interests of various stakeholders - other than shareholders - can be a tool to increase financial performance. Empirically, the normative approach was examined through the mediation model of the interests of stakeholders. The instrumental approach was assessed by the moderation model. Our data and empirical results have supported and validated the latter approach.

Keywords: Citizens firms, normative strategy, mediation model, instrumental strategy, moderation model, stakeholders, social interests

JEL Classification: C12, C13, C31, C51, Z00

Suggested Citation

Sihem, Bouguila, Stakeholders Orientation: Instrumental or Intrinsic Commitment (2012). International Journal of Educational Research and Technology, IJERT: Volume 3 [4] December 2012: 08-24, Available at SSRN: https://ssrn.com/abstract=2230962

Bouguila Sihem (Contact Author)

Jazan University - College of Business Administration ( email )

College Of CS and IT
Jazan University
Jazan, GA Jazan 114
Saudi Arabia

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