Being Entrepreneurial, the Brunei Perspective

International Journal of Economy, Management and Social Sciences,Vol. 2(3) March 2013, Pages: 44-55

12 Pages Posted: 20 Jun 2013

See all articles by K C P Low

K C P Low

Kazakh Leading Academy of Architecture and Civil Engineering/ Kazakh American University (International Educational Corporation); University of the South Pacific; University of South Australia

Habrizah Hussin

University of Brunei Darussalam

Sik-Liong Ang

University of Brunei Darussalam

Date Written: March 1, 2013

Abstract

Brunei, a country producing oil and gas for over 80 years, faces the need to boost entrepreneurship to diversify the country’s economy and to increase its non-oil or gas dependent income/revenue. This economic diversification can have important benefits for the country, both economically and socially when the finite fossil fuels run out in the near future. The current generation of young Bruneians will be the future business leaders and decision makers. Accordingly, the quantitative research is interested in investigating the attitudes and opinions of the young Bruneians towards entrepreneurship and the factors influencing the development of entrepreneurial qualities to complement existing or future government initiatives in this area. Therefore, the research study (survey by responding to questionnaire method) is targeted at members of the younger generation (age from 18 to 23 years old) of Brunei from the secondary school students and the university undergraduates. The authors analysed, interpreted and discussed on the findings, and subsequently highlight the key obstacles to entrepreneurial thinking in Brunei, The authors also recommend the ways that the government can espouse and implement to get their people to being more entrepreneurial. This includes to promote an entrepreneurial frame of mind; having an open mind and making people a bit hungry as well as making them think proactively learn, being more independent or simply toughen them up. This research study demonstrates the importance of individual’s personal attributes, such as psychological and demographic factors, which combine with environmental factors that would encourage and promote entrepreneurship. Agreeably, the individual’s discovery of an opportunity and the successful exploitation of that opportunity are also in the promotion of entrepreneurship in the Brunei context.

Suggested Citation

Low, Kim Cheng Patrick and Hussin, Habrizah and Ang, Sik-Liong, Being Entrepreneurial, the Brunei Perspective (March 1, 2013). International Journal of Economy, Management and Social Sciences,Vol. 2(3) March 2013, Pages: 44-55, Available at SSRN: https://ssrn.com/abstract=2281094

Kim Cheng Patrick Low

Kazakh Leading Academy of Architecture and Civil Engineering/ Kazakh American University (International Educational Corporation) ( email )

28, Ryskulbekov street
Almaty
Kazakhstan

University of the South Pacific ( email )

Laucala Campus
Suva
Fiji

University of South Australia

37-44 North Terrace, City West Campus
Adelaide, South Australia 5001
Australia

Habrizah Hussin

University of Brunei Darussalam ( email )

Jalan Tungku Link
Gadong
Bandar Seri Begawan, BE1410
Brunei

Sik-Liong Ang (Contact Author)

University of Brunei Darussalam ( email )

Jalan Tungku Link
Gadong
Bandar Seri Begawan, BE1410
Brunei

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