Marketing Your Accounting Practice Effectively

Giladi, Kreindy; Friedman, Hershey H.

Marketing Your Accounting Practice Effectively

Giladi, K. C. and Friedman, H. H. (1998). "Marketing Your Accounting Practice Effectively." National Public Accountant, 43(2), 15-18.

4 Pages Posted: 6 Oct 2013

See all articles by Kreindy Giladi

Hershey H. Friedman

Brooklyn College of the City University of New York

Date Written: March 1, 1998

Abstract

As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their clients' specific needs. Sample questions are provided to demonstrate how this may be done.

Keywords: marketing accounting practice, importance/performance analysis, accounting strategy

JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38

Suggested Citation: Suggested Citation

Giladi, Kreindy and Friedman, Hershey H., Marketing Your Accounting Practice Effectively (March 1, 1998). Giladi, K. C. and Friedman, H. H. (1998). "Marketing Your Accounting Practice Effectively." National Public Accountant, 43(2), 15-18., Available at SSRN: https://ssrn.com/abstract=2336551