Value Segmentation: A Model for the Measurement of Values and Value Systems
11 Pages Posted: 24 Apr 2014
Date Written: 1991
Abstract
This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey.
Suggested Citation: Suggested Citation
Kamakura, Wagner A. and Mazzon, Jose, Value Segmentation: A Model for the Measurement of Values and Value Systems (1991). Journal of Consumer Research, Vol. 18, No. 2, 1991, Available at SSRN: https://ssrn.com/abstract=2428336
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