Pico-Jobs as an Open Innovation Tool for Utilising Crowdsourcing Case Study of a Leading Manufacturer of Light System Solutions

In: Managing Open Innovation Technologies. Hrsg./Editors: Eriksson Lundström, J. S. Z.; Wiberg, M.; Hrastinski, S.; Edenius, M. & Ågerfalk, P. J. Verlag/Publisher: Springer, Berlin, Heidelberg. Erscheinungsjahr/Year: 2013. Seiten/Pages: 199-214.

17 Pages Posted: 1 Aug 2014

See all articles by Jens Fähling

Jens Fähling

Technische Universität München (TUM) - Information Systems

Ivo Blohm

University of St. Gallen

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Helmut Krcmar

Technische Universität München (TUM)

Jan Fischer

Innosabi GmbH

Date Written: 2013

Abstract

The Internet enables new forms of crowdsourcing by electronic platforms. Companies can use these platforms for opening up their innovation processes and for integrating customers by small, highly structured paid tasks. We call these tasks Pico-Jobs and illustrate them as an open innovation tool for systematically utilising the creative potential of customers for activities during the innovation process. The characteristics of Pico-Jobs are elaborated by reviewing leading crowdsourcing platforms and the Pico-Jobs offered on these platforms. Overall, companies can use Pico-Jobs for three different purposes: (1) Crowd Wisdom, which allows users of these crowdsourcing platforms to share their knowledge and perceptions with the company, (2) Crowd Creation, which encourages the creation of new content or artefacts on these platforms and (3) Crowd Voting, which involves platform users for the evaluation of product ideas, prototypes or designs. Our real-world case with OSRAM pinpoints these application patterns of Pico-Jobs and their potential for speeding up customer integration for generating and evaluating ideas for innovations.

Suggested Citation

Fähling, Jens and Blohm, Ivo and Leimeister, Jan Marco and Krcmar, Helmut and Fischer, Jan, Pico-Jobs as an Open Innovation Tool for Utilising Crowdsourcing Case Study of a Leading Manufacturer of Light System Solutions (2013). In: Managing Open Innovation Technologies. Hrsg./Editors: Eriksson Lundström, J. S. Z.; Wiberg, M.; Hrastinski, S.; Edenius, M. & Ågerfalk, P. J. Verlag/Publisher: Springer, Berlin, Heidelberg. Erscheinungsjahr/Year: 2013. Seiten/Pages: 199-214., Available at SSRN: https://ssrn.com/abstract=2474104

Jens Fähling

Technische Universität München (TUM) - Information Systems ( email )

Boltzmannstr. 3
Garching b. Munich, 85748
Germany

Ivo Blohm

University of St. Gallen ( email )

Müller-Friedberg-Strass 8
St. Gallen, 9000
Switzerland

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Pfannkuchstraße 1
Kassel, 34121
Germany

Helmut Krcmar

Technische Universität München (TUM) ( email )

Arcisstrasse 21
Munich, DE 80333
Germany

Jan Fischer

Innosabi GmbH ( email )

Munich
Germany

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