Nudging: A Very Short Guide

37 J. Consumer Pol'y 583 (2014)

7 Pages Posted: 23 Sep 2014 Last revised: 11 Oct 2015

See all articles by Cass R. Sunstein

Cass R. Sunstein

Harvard Law School; Harvard University - Harvard Kennedy School (HKS)

Date Written: September 22, 2014

Abstract

This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.

Keywords: nudges, behavioral science, freedom of choice, behavioral insights team

JEL Classification: D003, D10, D11, D18, D60, D80, K0, K2

Suggested Citation

Sunstein, Cass R., Nudging: A Very Short Guide (September 22, 2014). 37 J. Consumer Pol'y 583 (2014), Available at SSRN: https://ssrn.com/abstract=2499658 or http://dx.doi.org/10.2139/ssrn.2499658

Cass R. Sunstein (Contact Author)

Harvard Law School ( email )

1575 Massachusetts Ave
Areeda Hall 225
Cambridge, MA 02138
United States
617-496-2291 (Phone)

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
18,065
Abstract Views
66,581
Rank
352
PlumX Metrics